It’s a fact that over 96% of your website’s visitors will NOT convert on their first visit. That’s a huge loss for any business. So what do you do? Retargeting Campaign Is The Answer!
Businesses appear to be jumping on the digital ad wagon more and more. It is easy to get more results from online advertising by employing a bit of strategy. Retargeting campaigns work easily and this form of marketing relies heavily on a boomerang effect in terms of Internet usage.
Take this scenario of retargeting: You are a small business owner and you have a website that you want people to visit. You start with SEO, you begin to progress in the market generating some traffic including a number of leads here and there. Upon checking your traffic, you notice that there’s an exponential growth in traffic, but not necessarily a growth in sales.