Get on the top spot of Google’s page 1 search results instantly
PPC provides you the opportunity to be displayed on the first page and at the top of search
results for keywords that are highly competitive that may be impossible to rank for in organic search results.
You Only Pay for Clicks
With other forms of advertising – billboard, print, TV or radio – you get a wide reach but risk having no one actually visiting your website. With PPC, you only pay when someone actually clicks on your ads which means that a campaign sending you only a small amount of traffic will cost you a very little amount of money vs. a campaign sending you a lot of traffic which would cost you more money. In short, with PPC you get what you pay for.
Traffic is Targeted
When you use PPC, your ads will be placed on Search engine results pages based on the keywords typed by Search engine users. You choose the keywords that will trigger your ads to appear-keywords which you think your customers will use when searching for a product or service you offer. Keyword research and suggestion tools are also available to get insights on what people are actually searching for in your category. In addition, PPC is proven to present numerous targeting advantages decreasing the percentage of users clicking on ads who are not likely to be interested in your product or service.
You Have Control of Budget and Scheduling
With PPC, you can set a maximum budget on a daily or monthly basis. This allows for some flexibility, either When you just Want to test a campaign, test new keywords, or massively increase the size of your campaign because the ROI has proven itself. You may also effectively schedule your ads to appear based on what you think the days of the week or time of day your target market is searching for a product or service you offer.
Fast, Measurable Results
Every keyword that triggered your ads to be displayed (impressions) and every click or click through rate (CTR) and the cost per click for every keyword (CPC) is tracked and measured. Conversions can also be tracked when they make a phone call, when they sign up to your newsletter or fulfill an order form and make a payment. Since results can be measured daily, weekly or monthly, this allows for systematic optimisation.