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SEO (search engine optimisation) is a process of preparing your website so that Google when it crawls your site can recognise your business, exactly what your business is about, and will help determine what people are looking for on your site. .SEO gathers all the activities like short article writing, bookmarking, directory site listing, post, blog creation, forum posting, social media. The search engine industry is a constantly changing and ever involving industry. Unfortunately for the industry there have been some extremely bad practices which has ensured Google will continue to make changes to their algorithms in order to ensure you are not creating Junk websites.