What is Remarketing?
Remarketing (also known as retargeting) is an advertising method introduced by Google that allows you to serve tailored advertisements to people who have visited your site. This method gives your prospects another chance to buy a product they have shown some interest in – even after leaving your website.
What is Retargeting?
Stop visitors from passing you by because they don’t know or trust your brand. Retargeting can help you build brand trust by delivering targeted impressions on a daily basis to visitors who have come and gone. Target your previous visitors with customized messaging within your banner ads and boost your banner engagement by 300-900%! Recapture the attention of your previous visitors and remind them of your high-quality products or services even after leaving your website.
And what is the difference between the two?
Most people would think they are the same product by there are subtle differences between the two in delivery. But massive difference in ROI and Conversions. Retargeting is on really a part of Remarketing and both products have their advantages. They both work on the same principal, of following your customers around the web as they move from one site to the other. Ensuring customers who visit your site continue to see your Brand or Advertisement. The fundamental difference with Remarketing Vs Retargeting is the way the banner is designed.
Remarketing is designed to get an offer in front of your Visitors much like a mini commercial, The adds provide a clear opportunity to your customers, and if they leave your site without the opportunity your mini commercial will follow them around until they get so comfortable with seeing your mini commercial that they are more likely to Click on your ad and purchase.
There is an art in designing banners that convert in this way and are used in Remarketing your product and keeping our offer in front of your potential customers. Our HitSoot Remarketing Banners are second to none, and we pride ourselves in delivering quality Ads that convert into real sales for your business. Further increasing your ROI, only with HitSoot Specialist Advertising.
According to a study done by Adtech, click-thru-rates (CTR) on banners have decreased significantly from 2004 to 2008. That means in four short years, the CTR on banner ads across the internet dropped by 50%!
Why? Because Internet users have learned to tune out banner ads. Most companies still use old, static banner ads, treating their display ads like print ads and simply posting them across the Internet.
If you’re like most advertisers, you may not have the internal resource of a flash banner expert and outsourcing can be costly. The good news is that our team is at your disposal. We are dedicated to developing customized, world class banner creatives at very affordable prices. In fact, most advertisers can get their first set of flash banner ads for free when they sign up for CPA Remarketing!
Get Started With Remarketing Today!
Start increasing conversions with Remarketing from HitSoot.com(TM)! We’re eager to hear from you and to give you a Free, No-obligation Consultation with one of our Remarketing experts.