There are no defined rules in using social media sites to promote your business. However, there are certain things that will probably ruin your image to the public, especially to an avid social media follower.
Here are the things that will make them unfollow you:
• Send auto DMs.
Keep your followers by sending them personal messages.
• Be self-involved.
Correct this mistake by making your followers feel like you really want to know what you can do for them.
• Don’t talk to people in real time.
Automation is more convenient. However, you need to talk to your followers as if you’re doing it face-to-face.
• Ignore comments.
The solution – respond to the most urgent comments first, then to other types of comments within 24 hours.
• Auto post content.
Although this can help you deliver your messages fast when your articles on Facebook are instantly posted on all your social media accounts, engagement here is zero.
• Go all text on Facebook.
If you keep updating your account with pure text without photos, it will likely be overshadowed by other users’ more interesting posts.
• Sign up for all social media sites.
Avoid this mistake by choosing only three platforms, engaging your audience, measuring the response, and doing it right.
• Follow what everyone else is doing.
There are thousands of media posts every day. Be different and save yourself a social media follower.
• Use the same caption on all social media accounts.
This will make you sound like a robot. Customize your message to the platform.
• Stop improving.
The social media platforms are dynamic. Adapt to all these changes and modify your strategies as needed.
Take care of every social media follower that you’ve got by avoiding all these mistakes yourself.
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