SEOs do more than just reach out to the market. If you’re asking what can SEOs do that marketers can’t, here’s the answer:
- Boost traffic.
SEOs take advantage of the company’s strengths and the opportunities presented by the weaknesses of the competition. They know the strategies of those who won and lost in SEO and keep track of the user behavior, the competitors, and ranking signals to improve traffic.
- Conduct keyword research, identify target keywords, measure traffic, and improve it.
Find the trending relevant keywords, what the market needs, what you should cater to first, and how your success should be measured. SEOs can do all these things and get results.
- Convert searchers into revenue.
SEOs can make landing pages that would turn searchers into buyers.
- Identify the cause behind reduced traffic.
Many consulting firms have SEOs on their staff to figure out what caused the drop or stagnation in traffic. It could be a change in the market’s behavior, penalties, seasonality, or technical mistakes, among others.
- Provide online reputation management.
SEOs can take care of removing results that you don’t want to see in your search engine results to look after your reputation online.
- Assess website to find opportunities for increased traffic.
SEOs can review websites inside out to identify rooms for improvement. It could be the slow page load speed, incorrect XML sitemaps, duplicate content, and more.
- Establish social signals and links to increase content awareness.
SEOs are usually the first ones to use new marketing tactics, such as social media, embeddable widgets, infographics, and content marketing.
Given all the answers to “what can SEOs do?” you might one to call one up now instead of a marketer. It would be one of the best investments you’ll ever make.
Hitsoot is here to offer you reliable service when it comes to boosting your online presence and reaching your prospects easily. Check out our SEO packages at affordable prices and give us a call now!