Post only fresh content. It has to be useful, relevant, timely, and unique. These are only some of the requirements in creating great content, but what isn’t addressed here is how to do it regularly without running out of ideas.
It’s a good thing that there are some proven effective methods of generating content ideas.
Search Every Nook and Cranny of the Social Media World
To reach out to your audience, know what topics would interest them, something that you’ll find in social media. For instance, scour Twitter for some key topics or phrases, news stories that have to be built up, or questions with no comprehensive answers. You will also know about topics that aren’t discussed yet to give your audience a fresh topic to talk about.
Get Ideas from Offline Media
Read trade magazines to spot the hottest topics in your industry. Give a new take on something or start a new argument, although limit being too controversial to the point of alienating your audience.
Conduct a Competitor Analysis
If you’re completely lost your skills on generating content ideas, observe what your competitors are doing. It’s not about copying what they’re doing. If they posted an opinion about a piece of legislation, you can write about your stance regarding it too and possibly spark a debate.
This is a great tool that can help in brainstorming to find new ideas. Just enter the subject and list down every title idea, even the wackiest ones, that comes to mind.
Start a Content Calendar
Schedule when you’ll create content. Think of timely content around Valentine’s Day, Christmas, or any other holidays.
It’s challenging to keep producing content that your audience would love. But the techniques above might help when it comes to generating content ideas.