It may have been often forgotten, but local SEO strategies are critical parts of business marketing. As this generation leans more toward mobile Internet surfing and searching, it is even more important to focus on local SEO.
There are actually a few things that you can do yourself, such as implementing the following local SEO strategies:
- Keyword optimization with a local twist.
With local SEO, you have to be more specific and your location should be included. If you have a real estate business in Boston, you could focus on a keyword such as ‘Boston real estate.’ Even if the local-oriented keywords are not exactly traffic magnets, they do get targeted traffic, which has a higher probability of converting.
- Go on social media.
Getting on social media will make you more visible online. It is also an effective way of getting more social signals and relevant links. If you combine it with shareable content, you will certainly have a good link building method going.
- Revise your business directories when company details change.
Potential customers will get information about your company from business directories. It’s important that these directories on Google+, Yahoo Local, and Bing Places be filled with your phone number, website address, email address, and other contact details. Keep all these details are up-to-date.
- Ask your customers for feedback and reviews.
Encourage them but only if you’re confident about the quality of your service earning you positive reviews. These reviews might compel other customers to try your products and services. Be careful about handling customer feedback though because it can easily build up or destroy your business. If you have negative feedback, do something to change it!
You can implement these local SEO strategies to stay visible locally and make local customers loyal.